Cold Email Revenue Calculator
Estimate closed deals, total revenue, CAC, and ROI for your outbound cold email campaigns.
Campaign Inputs
Conversion Funnel Yield
Frequently Asked Questions
How does this differ from the email outreach calculator?
The email outreach calculator models campaign parameters at the email inbox level (domains, aliases, and daily limits). This calculator functions at the high campaign level, allowing you to estimate CAC, campaign ROI, and final closed sales by inputting total monthly volume.
What are good benchmarks for B2B cold email?
Healthy B2B benchmarks are: Open rate: 30% to 50%, Reply rate: 5% to 15%, Meeting rate of replies: 20% to 40%, Close rate: 20% to 35%. If your rates fall below these ranges, you likely have deliverability issues or a weak offer.
How do I calculate cold email CAC?
Your Customer Acquisition Cost (CAC) for cold email is calculated by dividing your total campaign expenses (list data, verification tools, email sender subscriptions, copywriter costs, domain renewals) by the number of closed deals during the campaign period.
Model the ROI and CAC of Your B2B Cold Email Campaigns
Cold email is one of the most capital-efficient acquisition channels for B2B startups and service agencies. However, running outreach without a mathematical model of your funnel leads to wasted sales development budget. The Cold Email Revenue Calculator lets you project deals closed, total revenue generated, customer acquisition costs, and net return on spend.
Analyzing funnel Drop-offs to Lower CAC
Small optimizations at the top of your funnel yield massive compounding returns on revenue. For example, lifting your reply rate from 5% to 8% can cut your CAC by nearly 40%. Use this simulator to locate bottlenecks in your pipeline and focus copy optimization where it matters most.