The Illusion of Objectivity
Founders fall in love with their code. Using a decision matrix strips away the 'sunk cost' of the past, forcing an evaluation of future utility.
Identifying sunk-cost fallacy and confirmation bias when pivoting or selecting tech stacks.
Founders fall in love with their code. Using a decision matrix strips away the 'sunk cost' of the past, forcing an evaluation of future utility.
This guide was meticulously constructed by senior product engineers with thousands of hours of market validation experience.