Lead Generation ROI Calculator
Calculate Lead Generation ROI and forecast pipeline revenue.
Inputs
Lead Generation ROI
733.3%
Expected Revenue
$62,500
Frequently Asked Questions
How to calculate Lead Generation ROI?
Calculate Total Revenue (Leads * Close Rate * Deal Value), subtract the Total Marketing Cost (Leads * CPL), and divide that profit by the Total Marketing Cost.
What is a good CPL (Cost Per Lead)?
CPL is highly dependent on your industry. A $5 CPL is terrible if you're selling a $2 app and closing at 1%. A $500 CPL is amazing if you're selling a $100,000 enterprise software and closing at 10%.
Pipeline Math and Lead Gen ROI
Generating leads is irrelevant if they don't close, or if the cost to acquire them vastly outweighs the final deal value. This calculator bridges the gap between the marketing team's Cost Per Lead (CPL) and the sales team's Close Rate to ensure overall profitability.
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