Market Opportunity Calculator
Calculate your TAM, SAM, and SOM to estimate true market opportunity.
Market Inputs
Frequently Asked Questions
What is TAM, SAM, and SOM?
TAM (Total Addressable Market) is the entire revenue opportunity if you achieved 100% market share. SAM (Serviceable Available Market) is the segment of the TAM your product actually targets. SOM (Serviceable Obtainable Market) is the portion of the SAM you can realistically capture.
How to estimate target percentage?
Look at your specific niche limits. If you make software for dentists, but only for pediatric dentists, your target percentage limits your SAM to only that pediatric slice of the entire dental TAM.
Calculate Your Market Opportunity
Don't pitch investors a generic $10 Billion market size. Use TAM, SAM, and SOM to mathematically prove your exact obtainable revenue slice based on your specific audience targeting and penetration models.