The Growth Limit
A SaaS business exists to purchase customers for less than the lifetime revenue they generate. If CAC exceeds LTV, the business is intrinsically broken.
Calculating Customer Acquisition Cost
Ensuring your LTV/CAC ratio remains healthy as you scale paid acquisition.
Target Vector: calculating customer acquisition costLast Synchronized: 2024-11-28Est. Read: 1 min
Written by Toolkit Core Contributors
This guide was meticulously constructed by senior product engineers with thousands of hours of market validation experience.